My marketing career of 10 years spans across branding, consumer insights, content, design, print, digital, d2c, e-commerce, retail, PR, influencer, data-driven/brand/seasonal campaigns and more. In my 2014-16 stint at Bajaj Auto Ltd., I was part of a 4-member marketing team that made KTM Sportsmotorcycle as the then-fastest growing motorcycle brand in India. I joined PlayShifu in 2016 as a core member at an early stage of the startup. And in the last 6.5 years, I have worked tirelessly to define and establish PlayShifu as a loved tech-toy brand among Gen Alpha, millennial parents, and educators across the world (30+ countries including the US, UK, Middle East and India). Since mid-2023, I am a fractional but core part of an early stage fintech startup. I help founders understand 'marketing' and how to leverage it. Apart from consulting and mentoring, I also help climate action organisations achieve small wins!