a. Passionate about innovation at the intersection of behavioral psychology and technology. b. Relish solving hard, ambiguous problems at the intersection of choices, behavioural sciences and nudges. Fascinated by the enduring quesiton of " Why people perceive/think/do what they perceive/think/do ?" and how priming/context shape our choices. c. Keep track of and learn from the best CX/UX innovations from around the world and distill those into every day experiments. d. Passionate about public markets investing; Wearing an investor's hat as an operator helps me think through cross cycle risks and marry long term vision to robust execution I educate myself to be a better person every day and never settle - it always is "day 1"| Love to get my team to achieve big things working joyously| Think big | Firm believer in routines and rituals - helps emotionally detach the outcomes from efforts and de-link learnings from results; Professional skills: Product management|P & L leader| UX| Behavioural sciences| Cognitive psychology| Culture & anthropology| Adtech|Martech|Programmatic advertising| Creatives|