Social Media Audit Template - Quarterly

Stop guessing why your content isn't growing. This quarterly audit gives you a clear picture of your social media health - platform by platform, and turns your findings into a 90-day action plan.

Most people posting on social media have no idea what's actually working. They go by gut feel, chase trends, and wonder why their numbers aren't moving.

This template changes that. Run this audit every quarter. It takes about 60 minutes. You'll come out the other side knowing exactly what to stop, start, and double down on.

What's inside (4 parts + Bonus):

Platform Presence Overview - Track key metrics for up to 6 platforms. Clickable dot ratings. Active/Limited/Inactive toggle badges. Instant visual picture of where you're strong and where you're not.

Content Performance Tracker - Log your top 5 and bottom 5 posts from the last 90 days. Spot the patterns, formats, topics, and timing that work vs. what flops.

Brand Consistency Checklist - 10-point checklist (profile photo, bio, voice, colours, hashtag strategy, response rate, and more). Star ratings that feed into a live overall score.

90-Day Action Plan - A clean table to turn your audit findings into concrete next steps with owners, platforms, and deadlines

Bonus:

Live score calculator: Your Brand Consistency Score updates in real time as you fill in the checklist. No formulas to set up.

Who this is for: Marketing managers, consultants, founders, and social media managers who want data over gut feel.