I help product teams stop guessing and start deciding with data — turning messy signals into clear direction. Over the years I’ve worked with social media, fitness-tech, and product-based companies, partnering with bizfin, B2B, ads, growth, UX, and product teams to define KPIs, build dashboards, run experiments, and untangle funnel drops that didn’t make sense at first glance. I’m comfortable in SQL, spreadsheets, and data visualisation tools, but my real draw is the people side: bridging disciplines, simplifying complexity, and moving conversations from “I think” to “the data says.” I’ve seen both ends of the process — building and analysing products, and preparing for interviews — so I care about not just what to analyse, but why it matters in real product teams. At the core, I love turning noisy data into confident decisions. Also: storyteller, movie buff, and the unofficial “figure-it-out” person in most rooms.