Session 1: Social Media Audit and Strategy Assessment

Gain comprehensive insights into your current social media landscape and strategy, identifying strengths, weaknesses, and areas for improvement.

1. Current State Analysis:

- Conduct a deep dive into your existing social media channels, evaluating content quality, engagement metrics, and audience demographics.

- Identify key trends, pain points, and opportunities through a structured audit process.

2. Strategy Evaluation:

- Assess the effectiveness of your current social media strategy in achieving business objectives.

- Analyze the alignment between the existing strategy and your brand identity and audience preferences.

Session 2: Brand Creation and Positioning

Define and refine the client's brand identity, crafting a compelling narrative that resonates with their target audience.

1. Unique Value Proposition (UVP) Development:

- Facilitate a strategic exploration session to uncover your unique value proposition and competitive advantage.

- Distill core brand attributes into a succinct and compelling UVP that sets the client apart in the marketplace.

2. Positioning Strategy:

- Define your brand positioning strategy, identifying target market segments and differentiation strategies.

- Craft a brand positioning statement that articulates the brand's essence and resonates with the target audience.

3. Voice and Tone Alignment:

- Develop guidelines for brand voice and tone, ensuring consistency across all communication channels.

- Collaborate with you to refine messaging frameworks that embody the brand's personality and values.

4. Actionable Insights:

- Provide actionable recommendations based on the audit findings, highlighting areas for optimization and strategic refinement.

- Collaboratively define short-term objectives to address immediate challenges and capitalize on untapped opportunities.

Session 3: Content Ideation and Strategy Formulation

Create a strategic approach to content ideation, leveraging frameworks and actionable strategies to fuel creative excellence.

1. Ideation Frameworks:

- Introduce proven frameworks and methodologies for generating content ideas, tailored to the client's industry and audience preferences.

- Facilitate brainstorming sessions to explore diverse content themes and formats aligned with brand objectives.

2. Content Strategy Formulation:

- Translate content ideation into a comprehensive content strategy, mapping out content pillars, themes, and distribution channels.

- Develop a content calendar outlining content types, publishing cadence, and promotion strategies.

3. Actionable Implementation:

- Equip you with actionable strategies and tools to streamline content creation and distribution processes.

- Empower you with content repurposing techniques to maximize content ROI and extend reach.

Session 4: KPI Setting and Goal Alignment

Define measurable Key Performance Indicators (KPIs) and establish strategic goals for the next three months to drive performance and accountability.

1. KPI Identification:

- Collaboratively define key metrics aligned with business objectives, focusing on areas such as audience growth, engagement, and conversion rates.

- Establish benchmarks and targets for each identified KPI to gauge progress and success.

2. Goal Setting Framework:

- Utilize a goal-setting framework such as SMART (Specific, Measurable, Achievable, Relevant, Time-bound) to articulate clear and actionable goals.

- Ensure alignment between KPIs, goals, and overarching business objectives to drive strategic focus and alignment.

Deliverables:

- Detailed social media audit report outlining key findings and actionable recommendations.

- Strategic roadmap highlighting short-term objectives and tactical initiatives.

- Refined Unique Value Proposition (UVP) statement encapsulating the client's core value proposition.

- Brand positioning strategy document outlining target market segments and differentiation strategies.

- Brand voice and tone guidelines for cohesive communication.

- Content ideation playbook featuring customized frameworks and actionable strategies.

- Comprehensive content strategy document outlining content pillars, themes, and distribution channels.

- Tailored content calendar with scheduled content themes and publication dates.

- Defined Key Performance Indicators (KPIs) and benchmarks for performance measurement.

- SMART goal-setting framework applied to articulated strategic objectives for the next three months.

- Action plan detailing initiatives and timelines for goal attainment, fostering accountability and alignment.

(NOTE: It will ask you to book time slots with me AFTER you've paid for the service - you can pick 4 slots that work for you within the open slots I have available.)

((NOTE again: Make sure you book all 4 sessions within a span of 30 days))

(((NOTE again: Rescheduling is permitted, provided I get a notification 24 hours in advance, if not, it will be counted as a session that you missed)))

Vanshika Mehta