#5 : How do Consumers Make Decisions? with Vani Gupta Dandia

This is the recording of a live session.

Traditionally it was understood that consumers follow the linear journey of 1) Awareness 2) Interest 3) Desire 4) Action. That's not true at all -- we make snap decisions. We don't think so rationally.

And how we make decisions depends on whether its a low involvement or a high involvement product/ service.

Learn how the mind works; the many different aspects of psychology at play, in this session.