#4: The Why What & How of Influencer Marketing with Vani Gupta Dandia

This is the recording of a live session.

Today we believe influencers more than we believe celebrities or ads. That's because we know that celebrities/ advertisements can be made as per the brand's dictated script. All they need is plenty money.

This is why people are losing trust in celebrities - perhaps?

This is where influencers come in. But now even influencers can be bought! Pay them a packet and they're happy to make reels / stories / posts as you'd like them to. Well, almost!