#2: Do You Need a USP?

This is the recording of a live session.

USP was a concept popularized by Al Ries and Trout - they said, every brand must have a unique selling point. Or a unique product differentiator.

Today there are over 4000 brands of soap, over 10000 brands of skin care, and over 20000 kinds of namkeen. How is it even possible to have a unique selling point?

So if you are no different than anyone else, what do you do? Why will your brand sell? We you can still become the market leader.