I am a marketing and SEO professional with over 12 years of experience working with B2B SaaS companies, ecommerce brands and early stage startups. I help teams turn marketing into a structured growth engine by building integrated strategies that can scale across channels and stages of growth. My work today strongly focuses on improving search visibility in a changing landscape shaped by AI search, AEO, LLM SEO and GEO. I enjoy solving complex problems around positioning, organic growth, content strategy and buyer psychology, and helping teams make clear, confident marketing decisions. Over the years, I have worked closely with founders, in-house marketers and leadership teams to simplify complexity, prioritise the right moves and build long term momentum. I also enjoy mentoring marketers who are trying to find direction and grow into strategic roles. I value honest conversations, practical thinking and clarity over hype.