Media and Digital Lead responsible for Beauty and Wellbeing categories at Hindustan Unilever Limited (HUL). Responsibilities include multimedia deployment for reach maximization, leading off-platform performance marketing, and building future-fit personalization capabilities while working with skin care, cosmetics, and hair care categories on business problems. FMCG leader with over 10 years of experience at Unilever, Kellogg's, and Bharti Airtel. Proven expertise in driving growth across brand marketing, customer marketing, and sales functions, including launching 2 consumer tech products - a DTC website and WhatsApp bot - at Pureit for profitable growth. Strong relationships with key customers, distributors, and trade channel management capabilities. Deep FMCG landscape understanding with P&L ownership and financial acumen. Skilled in Brand building, P&L management, Customer Marketing, Sales Operations, Sales Management, and Market Research. A strong business professional with a PGDM focused on Marketing/Brand management & General management from Indian Institute of Management, Kozhikode. Passionate about fitness, an avid hiker having completed the Everest Base Camp trek and explored the majestic Himalayas. Enjoys singing as a creative outlet.