360 Marketing & Business Leader. A “best of both worlds” marketer as I drive brand growth in both digital and offline marketing. I deliver integrated marketing campaigns with customers in mind and achieve my ROIs. With my holistic marketing experiences, I am well-blended in both data and creativity - a rarity in the marketing world! The key skills I bring forth to drive growth: ⭐ P&L Management ⭐ Strategy ⭐ Integrated Marketing ⭐ Digital & Ecommerce Marketing ⭐ Business Development ⭐ People Management ⭐ Speaking ⭐ Coaching ⭐ I love to grow brands and have driven up businesses in Retail, Insurance and Finance industries under my belt. Lead in managing marketing budgets in 7 SEA/Pacific countries from advertising, promotions, campaigns management to digital marketing. A varied business channel management exposure from retail own-stores, subsidiary management, distributorship, B2B2C partnerships to direct ecommerce. Thus, I have built a solid strategic and hands-on business and marketing experience through the years. With my passion in digital sphere and analytical mind, I am adept in digital from performance marketing, social media marketing, content marketing, email marketing, analytics to growth marketing. One of my most memorable marketing campaign was the AXA 10.10 digital campaign that drove 8X sales velocity. I am a collaborative leader thus believe building my team members to greater success together through strong teamwork and supporting of each other. Together we grow further! A strong advocate of Diversity and Inclusion, promoting empowerment and leadership. I also coach and mentor to build leaders. A #IamRemarkable trainer promoting self-promotion and self-confidence. A maverick in career pivot - had 2 career pivots since 2016. Want to hear more, grab a coffee chat with me! Or read about my career pivot in the book "Shaken, Stirred but not Deterred", an Amazon best seller. My strong motivation to keep learning led me to take a year off to study my MBA in Japan. Always attending talks and workshops to keep my mind nurtured! I upskilled under the RISE Business & Data Analytics course during the pandemic. In the game-changing year of 2020, I became a Keynote Speaker. I speak on Change, Growth and Marketing. Looking forward to speaking in your organization in these hot topics! Let's connect at valerie_cky@outlook.com to make it "best of both worlds" together.