🇬🇪 🇬🇧 🇦🇪 🇯🇵 🇩🇪 🇺🇦 I am a passionate, global brand builder, with more than a decade international experience in driving successful business outcomes, through energizing brand & cross-functional teams and delighting people (not "consumers"). I have lived and worked around the world - GEORGIA, UK, UAE, JAPAN, GERMANY, UKRAINE and truly believe in the power of local, relevant human insights to launch a campaign, Innovation or to run business successfully. During 15 years of my career I was fortunate to work with blue chip, CPG multinationals (Mondelez, Essity, Danone, Reckitt) across Pan-Europe, Asia-Pacific-Middle East, Africa, Latin America, North America and led some of the world’s most iconic brands: Jacobs Monarch, Dirol, Halls, Trident, Clorets, Zewa, Lotus, Cushelle, Activia, Dettol. Industries I have covered are: Automotive, Insurance, Beverage, Snacking, Hygiene, Food, Health & Home Care. With locally relevant, Global Mindset and perseverance to achieve outstanding results, I am proud to accomplish following key milestones throughout my career: ⚡️Record Market Share Growth Eurasia Gum Category; ⚡️Fearless Marketing Award for Chewing Gum Clorets IMC Campaign in Asia Middle East and Africa; ⚡️Launching Global IMC Campaign in Tissue Category (Russia, France, Nordics, Germany, Mexico) with Historically Highest Brand Equity Results; ⚡️Activia Germany Brand Turnaround, after double digit decline for 10 years, closing with a flat Net Revenue by year end; ⚡️Dettol Home Category Value Growth +28% vs LY in Middle East, with 2nd highest penetration gain globally +900 Bps, Record High Top of Mind Awareness; ⚡️80% of my direct reports who started as an entry have been promoted during my leadership my and become successful brand leaders. Having a well-balanced commercial (country activation) and regional/global roles (communication and innovation development) during my tenure, enables me wear both types of hats: Entrepreneurial & Strategic Thinker. My Core competencies are: Building and leading highly engaged and empowered teams (including virtual teams and cross-functions), Brand Strategy Development, Brand Communication and innovation development, Brand Distinctive asset development and management, New Market Entry Strategy Development & Implementation, Media & Digital, PnL Management.