As a Senior Analyst, I apply my expertise in machine learning and marketing analytics to generate actionable insights from large volumes of disparate data. With over 5 years of experience, I have developed and deployed innovative solutions that enhance strategic planning and performance evaluation of marketing campaigns across various channels and platforms. Some of my notable achievements include building a machine learning model to predict Instagram video views, revamping marketing strategies with real-time insights using an Rshiny app, and streamlining data pipelines for efficient data processing and visualization. I am passionate about leveraging data to support data-driven decision making and business growth. I am also an experienced instructor and content creator, teaching and certifying professionals from various industries in data analytics. I am also passionate about advancements in Generative AI