With over 6 years of experience in Analytics, I specialise in leveraging data to address complex business challenges. Throughout my career, I have effectively combined advanced analytical techniques like machine learning with straightforward data insights to drive meaningful business improvements. In my current role as a Product Analytics Manager at Games 24x7, I design and analyse A/B experiments, extracting actionable insights to enhance product performance. Notably, my efforts led to a 28% reduction in new customer churn for a newly launched game format. Previously, at American Express, I contributed to several high-impact projects: 1. Global Merchant Risk Score Model: Developed a comprehensive risk model that optimised credit assessments and delivered a $3 million benefit. This project involved applying advanced data science techniques to enhance risk evaluation processes. 2. Unstructured Data Insights: Collaborated with the AI team to analyze unstructured financial statements, using predictive analysis and machine learning to translate complex data into actionable business insights. 3. High Default Cases Analysis: Conducted a detailed analysis of over 50 high default cases, improving the identification of potential defaulters by 19%. This work involved employing applying descriptive analytics to improve credit risk models At Cloudtail India (Amazon Subsidiary) I led the development of a pricing model that reduced profitability estimation errors by 200 basis points. In addition, my analytical deep dives enabled the identification of inelastic price ranges, resulting in an 11% discount reduction and improved profitability. I graduated with an MBA from SP Jain Institute of Management and Research in 2021. When I am not immersed in data, I enjoy playing tennis and delving into books from my anti-library. If you are interested in discussing data strategies, tennis, or great reads, feel free to connect with me at aravamuthanvaishali@gmail.com. Competencies: Data Analytics, Stakeholder Management, Business Intelligence, Data Communication, Machine Learning, A/B Testing, SQL, Python, Hive, Spark, Tableau, Power BI, Databricks, Excel, Statistics, Data Modelling