A brand strategist blending storytelling with an investor mindset and a pinch of tech—because numbers and life both make more sense when narrated with all the nitty-gritties. - Led product launches and re-launches with complete go-to-market execution, contributing to NPD through naming, packaging, trend-focused positioning, and deep competition benchmarking to ensure market fit and differentiation. - Managed the Shopify backend, handling product listings, collections, offer updates, logistics, fulfilment tracking, and Return-To-Origin (RTO) reduction for streamlined D2C operations. - Oversaw a ₹6 Cr annual marketing budget, driving a 4.5 ROAS for the lead brand and ~2.4 portfolio-wide, optimizing CPC, CPM, CPV, CAC, and orchestrating paid and non-paid strategies across Meta, Google, SEO, social/content, and influencer programs. - Digitally led India’s top perfume brand (NIQ MAT Dec’24), shaping brand identity, target groups, and campaign direction; aligned with ABP, budgets, NIQ benchmarks, e-commerce insights, digital trends, sales data, and consumer cohorts to expand in Tier-1 and 2 cities via mass-to-premium campaigns, A/B funnel tests, and reduction of bounce and drop-offs. - Implemented retention and automation flows through Engage360, Fastrr, WhatsApp, SMS, and email to boost repeat purchases, improve funnel health, and reduce customer attrition. - Directed agency communications, influencer management, and creative hiring, ensuring conversion-first outputs across product detail pages (PDPs), landing pages, and all performance creatives. - Led campaign execution in crypto, gaming, refer-and-earn, and finance domains, working with agencies, KOLs, and publishers to deliver integrated campaigns on YouTube, Telegram, and Instagram, while optimizing app marketing costs across the full funnel: downloads, installs, flash page views, KYC, and deposit. -Built and executed founder-driven content strategies for Instagram, Facebook, and LinkedIn, hiring and training designers, editors, creators, and social teams for brand-aligned output. -Ideated and managed organic growth campaigns and content buckets for F&B clients such as The Big Chill Cafe, Aku’s, and Everbake, driving profile visits, engagement, awareness, and customer loyalty. -Directed end-to-end brand-aligned production, from mood board creation to shoot assistance, collaborating closely with founders on brand consistency, campaign approvals, and performance reviews.