I design for adoption. My work helped achieve a 75% adoption rate on my last major project. I am a Product Designer with 5+ years of experience combining the agility required for startups with the structured thinking needed for scale. I don't just design screens; I build systems that drive business results. Core Focus: ✦ 0 → 1 Execution: I take vague ideas and turn them into shipped products for B2B SaaS, Ed-Tech, and Hospitality startups. ✦ Metric-Driven UX: I focus on adoption and retention (e.g., helped SaffronStays achieve a 75% adoption rate for their Home Owner app). ✦ AI-Enhanced Workflow: I leverage AI for research and rapid prototyping, allowing me to deliver high-quality work faster than the average designer. Why work with me? Founders and PMs usually hire me because: ✦ I execute fast: I understand that in startups, speed is a feature. I move quickly from ambiguity to high-fidelity designs. ✦ I’m low-ego & feedback-driven: As my past PMs will tell you, I take constructive criticism positively and iterate immediately. No drama, just a better product. ✦ I balance business & user needs: I design for the user, but I optimise for the business goal. Tools I use: 🎨 Design: Figma (My First Love), Prototyping, Lovable, Bolt, etc. 🤖 AI Workflow: ChatGPT, Perplexity (for research & personas) 📝 Collaboration: Notion, Slack, Linear/Jira 👉 Building or revamping a product? Let’s chat. 📂 Portfolio: www.utsavsheth.in