I help businesses turn data into decisions. With 11+ years of experience in Business Intelligence, Data Analytics, and Data Strategy, I specialize in designing scalable data architectures, building intuitive dashboards, and uncovering insights that drive growth. Currently leading Insights & Data Analytics at elGrocer (Etisalat Group), I’ve partnered with marketing, finance, logistics, and product teams to deliver reporting solutions that improved campaign ROI by 20%, streamlined fleet efficiency by 15%, and supported 10% market share growth. My expertise spans data warehousing (Base–Silver–Gold layers), semantic modeling, ETL best practices, Power BI, Superset, Metabase, Databricks, and SQL optimization. Beyond the technical layer, I focus on storytelling with data—bridging the gap between raw numbers and strategic business actions. Recognized as Employee of the Year (2023 & 2024) and featured in the company spotlight, I’m passionate about building data-first cultures, mentoring teams, and enabling self-service BI adoption across organizations. Outside of work, I’m a cricketer, content creator, and mentor who loves sharing knowledge, solving problems, and motivating others. My motto is simple: hard work pays off.