• With over 20 years of experience in User Research, Usability, and User-Centered Design (UCD), I help brands create user-centric products that are inclusive and tailored to a wide range of audiences. • In addition to my professional experience, I am also a skilled trainer and mentor, coaching in the areas of UX and persuasive design. • My skills include the ability to manage, grow, and develop high-quality UX talent, fostering a tight-knit UX community. Skills: • Strong team collaborator with a passion for user research, interaction design, and usability. • Expert in advocating and communicating the value of empathy and UX strategies across the organization. • Active listener with a strong emphasis on communication skills (both verbal and written). • Facilitator of UX workshops for primary User Research. • Proven success in delivering global projects for well-known brands, such as Hyundai, ELLE, General Motors, Protinex, Asian Paints, Tata Capital, Axis Bank, ICICI Bank, Wockhardt, Vodafone, Bajaj, etc. • Proficient in a range of UX tools, including collaboration platforms. • Inventive with strong problem-solving and decision-making ability. • Experienced in Design Thinking, Agile methodologies and Google Design Sprints. • Leverages UX insights for experiential design and thought leadership. • Assists in pitches and creation of product strategies and roadmaps • Demonstrated experience in conceptualizing apps and interactions for Web, Mobile, and TV. Keywords: Customer Journey Mapping. Value Proposition Canvas. Stakeholder Interviews. Focus Groups. Workshop Facilitation. Ideation - Crazy 8s, Brainstorming. How-might-we. MosCoW. SWOT. Design Sprints. Desk Research. Competitive Analysis. Information Architecture. Task Flows & User Flows. Wireframing. Usability Testing. A/B Testing. Tree testing. Card Sorting. Figma. AdobeXD. Prototyping. Miro. Gen AI UX Workflows. UX Writing. WCAG. Accessibility. WAVE. Trainings & Webinars, Public speaking. Blogging.