AI in Performance Marketing with Umesh Saha

Learn how to use AI to make your performance marketing faster, smarter, and more effective.

In this session, I’ll help you identify where AI can fit into your marketing workflow—from campaign planning and audience research to creative testing, optimisation, and reporting.

What we’ll cover:

• AI use cases across the performance marketing funnel
• Audience and customer research with AI
• Campaign ideation and strategy
• Ad copy and creative concept generation
• Personalization and experimentation
• Performance analysis and actionable insights
• Automating repetitive marketing workflows
• Building an AI-powered marketing workflow for your team

You’ll get practical guidance on where to use AI, which tasks to automate, and where human judgment still matters—so you can improve marketing efficiency without compromising strategy or creativity.