I am a passionate and experienced digital marketing strategist, operations manager, and brand builder with a strong work ethic. I have a strong understanding of marketing fundamentals and am proficient in Product Marketing, Social Media Marketing, SEO/SEM campaigning, Brand Management, Email Marketing, Marketing research, Marketing Strategies, and Content Marketing. I am also skilled in product planning and design and have created interactive content, including presentations and short videos. I have a proven track record of managing large cross-functional teams & collaborating with stakeholders across the EdTech industry. During my tenure at Pigeon Education Technology as a marketing and operations manager, I was responsible for developing and executing all of the company's marketing initiatives. I created dashboards to monitor KPIs like finish and engagement rates, thus defining success. I also successfully launched a new product line, increased brand awareness by 20%, generated over ₹40 million in customer retention, and was actively involved with the recruitment team. By designing structured training modules, I reduced the onboarding time of academic mentors by 50%. I also carry entrepreneurship experience, heading marketing and operations from print advertising and public relations to day-to-day activities like roster management, milestone planning, and providing feedback to teachers to address critical areas of improvement. In addition, I have also been a part of BTL marketing activities and delivered multiple speaker sessions, seminars, and open sessions to boost customer engagement and lower CAC. In my previous stints, I have experience interacting with customers across races and cultures, and I understand their pain points to deliver value propositions leading to customer delight. Post XLRI, I want to use my skills and experience to enter the marketing strategy/consulting and product management domain. Working in cross-functional setups, I am confident that I can significantly contribute to this field, and I am excited to work with others to make a positive impact! You can reach out to me at +91-8505988410 or udit1303@gmail.com