As a communications specialist with a focus on internal communications and employee branding, I work to reshape brand narratives by amplifying employee voices through social media. By encouraging employees to share their personal stories, I help humanize the brand and build trust. I also specialize in crisis and change management, ensuring clear communication during challenging times and transitions. My approach strengthens the brand, boosts employee engagement, and aligns company values with both internal and external audiences. Additionally, I have experience in B2B marketing and ABM deal-based campaigns, helping drive targeted messaging for key accounts.