I worked earlier for big MNCs which were handling corporate-level problems of large cap clients (say >$300M annual revenue). So I know what matters - how we pitch, design documents with key numbers, and present to leadership. I am trained in accounting and corporate finance, proficient in market intelligence research, and have worked on field - again for big MNCs. I am now part of CEO's office of a mid-size technology services company that deals with data engineering and AI solutions. I handle corporate strategy and planning initiatives which means I'm responsible to make sense of the how the company is performing across three exhaustive layers - Financial metrics, Customer metrics and People metrics. I manage revenue, help forecast and look at working capital efficiency - while comparing our performance with peers. If you are an entrepreneur managing a growing firm, and need to simply understand on a whiteboard what aspects you should look at everyday - then let's have a chat. We can build your next 4 quarters plan over a coffee chat, and may be even find and discuss your peers. For me - motivation is to simply know you, understand which product / service you sell and how you sell it; and in the process learn a thing or two.