A global brand director, having led some of the most iconic brands in the world like Dove, Rexona (Sure/Degree) and Axe (Lynx) at Unilever. Passionate about developing purpose-driven brands, designing data driven marketing models, driving digital transformation, media innovations and doing my bit to ensure brands and technology act as a force for good for society and the planet. Having had the chance to work across different cultures within local, regional, and global scopes and led cross functional teams of +20 experts across all digital marketing disciplines including:, Data & Analytics, Performance Marketing, CRM,Search, Content Marketing, Social Media, Community Management, UX, Website, Display, Ecommerce in heavily matrixed organisations.

 A key client for multiple creative/media agencies including RGA, Martin, Ogilvy, AKQA, PHD, Mindshare, Publicis, and have executed many multimedia marketing campaigns in partnerships with Google, Meta, TikTok, Snapchat, Netflix, Spotify, Twitch, and Amazon. Holding a Masters Degree in Behavioural Science from LSE, BA in Industrial Engineering and studied Graphic Design at UAL and Neuroscience at CBS which allows me to apply range of cross-disciplinary perspectives from academic settings in to real world business context. Striving to build high-performing teams with the spirit of trust, empowerment, and collaboration. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. To me, there’s nothing greater than maximising the human potential. Skills: Brand Development • Marketing Strategy • MarTech • Brand Development • B2B • B2B2C • B2C • Technology Innovation • Media Planning • Data and Analytics • Ecommerce • Budget Management • P&L Management • Performance Marketing • Marketing Automation • Marketing Optimization • Training and Capability Building • People Development • Market Research • Data Management and Governance