Tulika is a brand strategist and co-founder of POKONUT, a premium ayurvedic self-care brand that blends ancient wisdom with cutting-edge science. With over two years of experience in launching and growing a D2C business, she has successfully established POKONUT as a trusted and loved brand among conscious consumers who value natural, sustainable, and luxurious products. Driven by her passion for holistic well-being and empowerment, Tulika's mission is to inspire and support everyone to embrace their self-care journey with the power of Ayurveda. She leverages her MBA degree and her skills in social media communications, market research, and product development to create innovative and effective solutions that cater to the needs and preferences of today's generation. As a proud mompreneur, she also advocates for women's leadership and entrepreneurship, believing that women are the architects of a thriving nation.