Startup Sales Playbook

Building a sales process from scratch can be difficult especially when you're unsure who to target, where to find prospects, what to say or how to turn conversations into customers.

In this service, we'll build a practical sales playbook tailored specifically to your startup, product, and target market.

We’ll work through:

1. Ideal Customer Profile (ICP) - who you should actually be selling to
2. Target Accounts - which companies and decision-makers to prioritize
3. Lead Generation - where and how to consistently find prospects
4. Outreach Strategy - which channels to use and how to approach prospects
5. Sales Messaging - how to communicate your value proposition clearly
6. Discovery Calls - how to qualify prospects and identify buying intent
7. Follow-ups - how to structure follow-ups and move conversations forward
8. Sales Funnel - prospect → conversation → discovery → proposal → close
9. Tools & Workflow - how to organize your prospecting and sales pipeline
10. 30-Day Action Plan - what to execute after the playbook is built

How it works:

Meeting 1 — Discovery & Strategy (60 min)

We understand your product, current traction, target market, ICP, existing sales efforts, and biggest sales challenges. Together, we define the right sales approach.

Between meetings — Playbook Creation

I'll turn the discussion into a customized Startup Sales Playbook covering your ICP, target accounts, lead sources, outreach strategy, messaging, follow-ups, sales funnel, KPIs and action plan.

Meeting 2 — Playbook Review & Implementation (60 min)

We'll go through the playbook together, answer your questions, refine the strategy, and make sure you know exactly what to execute next.

What you'll receive:

A customized Startup Sales Playbook + practical 30-day action plan designed around your startup.

This isn't a generic sales template or a theoretical strategy session. The goal is to give you a clear system for who to target, where to find them, what to say, how to follow up, and how to move qualified prospects toward a sale.

This service focuses on building your sales strategy and playbook. Actual prospecting, outreach, sales calls, and closing are not included.