Tuheena is an experienced professional with a varied sectoral background in Retail, Consumer Goods and Financial Services. She is skilled in brand strategy and marketing and likes to observe consumer behaviour, trends, and the internet's influence. She has been featured by leading print & digital publications, including Hindustan Times Brunch, Cosmopolitan, YourStory, Homegrown, Sheroes, Pepper Content among many others for her writing blog (www.instagram.com/tuheena.raj). She is a TEDx Speaker and runs a podcast, 'Words of Worth with Tuheena Raj' on all major streaming platforms, which has received features in Business Standard and ANI. She has judged poetry competitions at leading b-schools and colleges, including IMT Ghaziabad, IIFT Delhi, SRCC, NSIT, Kirori Mal College, among 10+ more. Tuheena is passionate about Performing Arts. She believes that art is the most natural and vital form of self-expression and identity — be it poetry, music, or theatre. She conducts paid workshops on creative writing, both, online and offline and is currently working on her second line of branded merchandise.