I am a seasoned marketing brand specialist with over 11 years of experience across various sectors. With a PhD in Marketing from NITIE and a Cornell graduate in Digital Leadership, I have developed a deep understanding of the field and have become an expert in brand planning, marketing, content creation, social media, PR, and event creation and execution. As the Asst. Director – Brand and Marketing at XED, I have been instrumental in driving the company's success through my passion, hard work, and enthusiasm. I firmly believe that loving what you do is the key to achieving magical outcomes, and I bring this mindset to every task I take on. Throughout my career, I have developed a reputation for delivering outstanding results, whether through developing engaging content, executing successful social media, ATL, BTL campaigns, securing media coverage through strategic PR and marketing communication, or organizing unforgettable events, across organizations like FCB Ulka, KidZania, Nielsen and more. As a thought leader in the marketing space, I share my expertise through speaking engagements, publications, and teaching at renowned institutions. I am committed to staying up-to-date with the latest trends and technologies in the industry, and to continuously improving my skills to better serve brands, agencies, customers and vendors. I have been awarded a 40 under 40 in branding by Agency Reporter (2022), and the Most Powerful Women Leader by ET and Femina (2023).