Marketing Career Guidance

Interested in marketing but not sure which path is right for you? Let’s figure it out together. Let’s explore what works for your goals.

Marketing can mean very different things depending on the role-brand, growth, digital, content, strategy, or consulting. This 1:1 session is a space to understand what these paths actually look like, where your profile could fit, and how to build towards the kind of marketing career you want. My perspective comes from working across content, digital marketing, marketing strategy, consulting and brand management.

Some Suggestive Points for Conversation

1. Understanding different career paths within marketing
2. Figuring out which marketing role could suit your interests and strengths
3. Breaking into marketing from a non-traditional background
4. Understanding what brand management actually involves
5. Exploring brand, digital, growth, content and marketing strategy roles
6. Moving from content/digital marketing into broader marketing roles
7. Understanding the skills and experiences that help build a marketing career
8. Exploring career moves between consulting and in-house marketing roles

Session Structure

Understand: Your background, interests and what you’re looking for in a marketing career.

Explore: Different marketing paths and where your profile could fit.

Plan: Practical next steps to start moving towards your chosen path.

Perfect For

Students, MBA aspirants and early-career professionals who are exploring marketing as a career, unsure which marketing path to choose, trying to break into the field, or considering a move between marketing roles.

I’ve explored marketing from several sides myself, from content and digital to marketing consulting and brand management. A career in marketing isn’t a straight line always and that’s the fun part.