Master Paid Marketing (Weekday Intensive Program)

Program Overview

The Paid Marketing Mastery Professional Certification Program is a comprehensive, career-focused training designed for both IT and non-IT professionals who want to enter or transition into Paid Marketing / Performance Marketing roles.

The program starts with the core principles of paid marketing and gradually advances into hands-on, industry-aligned execution. Learners gain in-depth expertise across Google Ads, Meta Ads, campaign strategy, optimization techniques, analytics, and AI-powered marketing workflows.

Every concept is delivered using live campaign demonstrations, practical exercises, case studies, and real business scenarios. Participants work on a complete capstone project, creating and managing a full paid marketing campaign that can be showcased as part of a professional portfolio.

This certification is fully aligned with current market practices and includes end-to-end career preparation, such as interview guidance, mock assessments, structured study resources, live doubt-clearing sessions, and continuous learner support via WhatsApp, email, and calls.

Training is conducted through live online sessions, with flexible weekend and intensive weekday options suitable for working professionals worldwide.

Key Program Benefits

1. Skill Development + Career Readiness: Develop in-demand paid marketing skills while preparing for real-world performance marketing roles.
2. Portfolio-Driven Learning: Create and present a complete capstone campaign that demonstrates hands-on expertise.
3. Interview & Job Preparation: Structured support for interviews, role alignment, and career positioning.
4. Flexible Learning Format: Weekend and weekday batches designed to fit professional schedules.

Learning & Job-Readiness Resources

1. Paid Marketing Playbook (Digital)
2. A detailed handbook covering strategies, frameworks, and proven best practices.
3. Rapid Revision Notes (Digital)
4. Concise reference material for quick review before interviews and campaigns.
5. Practice Question Bank (500+ Questions)
6. Scenario-based questions covering Google Ads, Meta Ads, analytics, and optimization.
7. Visual Learning Tools
8. Mind maps and flashcards to simplify concepts and improve retention.

Who Is This Program For?

1. Professionals from non-marketing backgrounds entering paid marketing
2. Working professionals planning a career shift into performance marketing
3. Digital marketers and social media professionals specializing in paid ads
4. Sales, operations, or customer success professionals moving into marketing
5. Founders and entrepreneurs seeking mastery in paid customer acquisition
6. Anyone interested in data-driven, performance-focused marketing

Course Curriculum

Module 1: Program Kickoff & Paid Marketing Career Path

Module 2: Paid Marketing Fundamentals & Digital Ecosystem

Module 3: Business & Marketing Foundations

Module 4: Requirement Gathering & KPI Definition

Module 5: Audience Research & Segmentation Models

Module 6: Google Ads Deep Dive (Search, Display, Shopping, Video, PMax)

Module 7: Meta Ads Strategy & Optimization (Facebook & Instagram)

Module 8: Multi-Platform Media Planning

Module 9: Creative Experimentation & Video Performance

Module 10: Landing Pages & Conversion Rate Optimization

Module 11: Tracking, Analytics & Attribution (GA4)

Module 12: Optimization & Scaling Frameworks

Module 13: AI Applications in Paid Marketing (Automation & Ethics)

Module 14: Industry Case Studies & Live Examples

Module 15: Capstone Project – End-to-End Paid Campaign Build

Weekday Intensive Program

4 Weeks | Monday to Friday

Fee: ₹15,999

Included:

1. Live instructor-led sessions
2. Complete learning materials & resources
3. Practical assignments & capstone project
4. Practice tests & mock questions
5. Continuous learner support
6. Career guidance & interview preparation
7. Resume and portfolio review
8. Professional certificate upon completion