B2B & B2C Campaign Audits

Are your ad campaigns bleeding budget without delivering the desired Return on Ad Spend (ROAS)? Whether you are running complex B2B lead generation or high-volume B2C eCommerce campaigns, hidden inefficiencies can drastically inflate your acquisition costs.

In this comprehensive ad account audit, we will look under the hood of your Google Ads, Meta Ads, or LinkedIn Ads accounts. My goal is to identify wasted spend, uncover hidden opportunities, and provide you with a highly actionable roadmap to maximize your performance.

What we will analyze during our audit:

1. Account Health & Structure: A thorough review of your campaign setup to mitigate account risks and ensure alignment with overarching business goals.
2. Core Metric Deep-Dive: Rigorous analysis of your key performance indicators, focusing on optimizing CTR, CPC, Conversions, Cost per Conversion, and Conversion Rate.
3. AI & Automation Review: Evaluation of your automated campaigns, including Performance Max and AI-enhanced Search, to ensure the algorithms are feeding on the right data and accelerating demand rather than wasting spend.
4. Audience & Creative Alignment: Assessing your targeting strategies, audience segmentation, and A/B testing agendas to ensure your messaging aligns with consumer intent across the full funnel.

Who is this for?

1. Businesses across SaaS, Life Sciences, eCommerce, Fintech, or Startup verticals currently running paid media campaigns.
2. Marketing managers or founders managing monthly ad budgets anywhere from €3K to €65K who want to ensure precise budget pacing.
3. Teams struggling with high CPAs who want proven strategies to potentially lower acquisition costs and boost CTR.