I am a Computer Engineer turned Marketer by choice. I’ve had a decade long marketing career, with the last 8 years spent specialising in Product Marketing in Early & Mature stage startups across various industries. Am currently working with Fi Money, as Associate Director - Product Marketing. I've worked on a range of problems over the years, the ones that tested my marketing skills were (a) Solving user retention problem for one of the oldest Apparel brands (Raymond), (b) Helping a bus ticketing app (redBus) stay relevant during the pandemic, (c) Launching a Insurance category for a healthtech app (Practo) (d) Driving profitable growth for lending business for a Neo banking app (Fi Money).