I believe great products deserve a fair shot at succeeding. But building a great product is only half the job. The other half is repeatably distributing it to the right audience. I started my career by building FitoMatic, a B2C fitness platform I ran solo for 2.5 years. I handled everything from product and marketing to sales and customer experience — closing 100+ deals and generating USD 250,000 in gross revenue. I then spent four years in B2B SaaS sales at Cybrilla, working with enterprise customers in FinTech. Those experiences shaped how I think about products and growth. I’ve seen both sides, building products and selling them. And I’ve learned that many good products don't fail because the product is wrong. They fail because the positioning, distribution or GTM isn't strong enough. Today, I work with digital product companies as a Product Marketing & Growth Consultant, helping founders turn good products into businesses people understand, trust and buy. I’m particularly drawn to early-stage companies — because this is where the right decisions can change everything. I believe the more good startups survive, the more innovation the world benefits from.