I’m a writer and creative strategist with 5 years of experience across content strategy, executive communications, thought leadership, strategic communication, storytelling, and project management. Over the years, my work has expanded beyond simply writing to shaping ideas, developing narratives, managing projects, and helping organisations communicate with greater clarity and purpose. My experience spans multiple industries, audiences, and formats, from B2B technology and SaaS to food and beverage, parenting, interiors, healthcare, marketing, and consumer brands. Working across such varied contexts has meant constantly learning new subjects, understanding different audiences, and adapting both the thinking and the writing to what each situation requires. Beyond professional writing and strategic communication, the behind-the-scenes of great written work truly fascinates me — from finding the underlying idea and structuring a narrative to editing, adapting, and figuring out how best to communicate something to a particular audience. AI has become part of that process too, but selectively. Used well, it can support research, structure, clarity, and reflection without taking over the thinking. Human judgment, critical thinking, originality, and creative ownership remain at the centre of good writing. Whether you’re looking to sharpen your writing, find clarity in an idea, or figure out your own approach to the writing process, I’m happy to help you work through it. Alternatively, I'm currently exploring opportunities that allow me to build on this experience while continuing to explore the many ways good thinking and communication can create impact.