A strategist skeptical of marketing that sounds impressive but does nothing. So if it’s vague or built for slides, I tune out fast... Now that I have your attention… I’m a lead Go-To-Market working in a B2B manufacturing environment, focused on turning complex products into clear, market-ready stories that actually drive demand. If it's about how marketing works in the real world, not just how it’s explained in frameworks, well, I am already listening to you. Pipeline matters. Distribution matters. Execution matters more than clever taglines. That’s also why I run #90secondsmarketing, a short-form content channel where I break down marketing campaigns that actually worked, and explain why they worked. I don't go well with recycled theories or bias, but something that would drive that decision. I also write The Company Decoder, a LinkedIn newsletter where I decode: • Go-to-market strategies • Brand and growth decisions • Career lessons inside modern corporate teams (...with some of the blueprints I work on!) What drives me? • B2B marketing & GTM strategy • Campaigns designed for distribution • Borrowing smartly from B2C, tech, and creator-led growth • Marketing that performs along with your dashboard data If you are still here, here is what it is like to work with me. I bring operator thinking, not just ideas. I move comfortably between strategy and execution, and I care about outcomes as much as clarity. If you want someone who can think, build, ship, and explain why it worked, we’ll work well together. Follow along the journey here: → Creator: 90secondsmarketing (Instagram | YouTube | LinkedIn) → Author: The Company Decoder 📩 tejas.machado@gmail.com