Hi, I'm Tavishi Garodia. Over the past few years, I've worked at the intersection of beauty, strategy, and brand building—helping founders refine positioning, uncover customer insights, and build products people genuinely love. At Noor Organics, I led initiatives across product strategy, consumer research, packaging, and go-to-market execution. From conducting primary research across five Indian cities to identifying product opportunities, redesigning packaging that increased sunscreen sales by 10%, and building a community of 100+ beauty creators, I've seen firsthand what separates brands that compete from brands that become category leaders. As a London Business School graduate and Women's Merit Scholar, I combine strategic thinking with practical execution. Throughout my career, I've worked on positioning, GTM strategy, consumer insights, and growth projects across startups and founder-led businesses. I created this workshop because I've realized that most beauty brands don't fail because of their products—they fail because customers don't immediately understand why they matter. My goal is to help you build a beauty brand that isn't just another option on the shelf, but a brand customers remember, recommend, and return to.