An experienced communication professional with over 18+ years of experience in the field, I worked on a couple of start up ideas in college and did dry runs while pursing my degree in science but parked them for lack of adequate knowledge. But I was hooked on to the heady energy of the entrepreneurship world and with Nucleus have been able to realize that dream. I started my Public Relations career in Mumbai and have worked with some of the top premier agencies in the country where I spearheaded several national level projects and handled the public relations for various MNCs spread across sectors. After winning numerous accolades from clients and seniors for my work I joined the Publicity Division of Star India Pvt Ltd and worked on five channels before joining hands with Nucleus to head the Public Relations vertical for the firm. I am currently the Managing Partner at the firm. Along with working out clear communication goals I excel at strategizing and delivering relevant media counsel that form the core of an effective communication strategy. I spearhead and oversee all projects at Nucleus. Often known as a creative strategist and growth enabler by my clients and peers, I thrive on new challenges that help me grow beyond my comfort zone and be more. Now the first members from the Asian sub-continent of PR Boutiques International (PRBI), an international network of boutique PR firms. Together, we help companies to be successful worldwide.