About me

Most decisions feel harder than they need to be, not because you lack information, but because of how your mind is processing it. I help people cut through that noise and make choices they can actually stand behind. I'm a behavioral scientist and coach with a Master's in Clinical Psychology and over a decade of experience across management consulting, consumer research, and organizational behavior. I've spent years studying why people do what they do and I bring that same lens to the people I work with, whether they're navigating a career crossroads, building something from scratch, or trying to get out of their own way. My sessions aren't advice-giving. I don't tell you what to do. I help you see the patterns in how you're thinking, spot where your assumptions might be working against you, and arrive at decisions that are genuinely yours, not borrowed from someone else's playbook. I've authored research papers, contributed to published works in psychology and behavioral economics, and spent years applying these frameworks inside real organizations. If you're at a decision point and want a thinking partner who brings structure without rigidity and science without the jargon, this is the right place to start.