LinkedIn business branding with Tarjani Gajjar

1. Personal Brand Foundation

We start at the root, not content ideas.

We decode:

1. Your actual business goal (not the vague one)
2. Your audience’s buying psychology
3. Your natural authority style

We identify:

1. Your brand archetype (Educator, Challenger, Guide, Creator, etc.)
2. Your tone‑of‑voice mix (bold, precise, poetic, blunt etc)
3. The angles you should lean into and the ones you should stop forcing

You walk away with:

1. Brand tone clarity
2. 3-4 sharp messaging angles
3. A voice‑word filter you’ll use before every post

2. Profile Optimisation + Positioning Strategy

Your profile is not a bio. It’s a decision‑making asset.

We:

1. Rewrite your headline + About section (live or collaboratively)
2. Optimize for search, trust, and authority
3. Define what your profile should signal in 5 seconds

We also map:

1. What kind of posts should be pinned
2. What content types reinforce your position

You walk away with:

1. A new headline + About section
2. Clear pinned‑content strategy
3. A positioning statement you can reuse across platforms

3. Writing Content That Converts (Without Sounding Salesy)

This is where most people fail, not because they can’t write, but because they lack discernment.

We break down:

1. Hooks that create context, not clickbait
2. Frameworks that make stories land with intention
3. CTAs that feel human, grounded, and confident

We audit and fix real posts together. No theory without application.

We work through:

1. Story‑led posts
2. Authority/value posts
3. Carousels or scripts (based on your format preference)

You walk away with:

1. 5-7 content ideas tailored to your positioning
2. 3 actual content pieces drafted or outlined
3. A swipe file of hooks, prompts, and examples
4. Repeatable frameworks to write faster and sharper

4. Strategy + Lean System Setup

Consistency doesn’t come from motivation. It comes from design.

We build a system that fits your bandwidth, not someone else’s routine.

We cover:

1. A 15‑day content map aligned to your goal (authority, inbound, or network)
2. Batching, repurposing, and voice‑to‑text workflows
3. How to engage, comment, and DM without feeling transactional

You walk away with:

1. A 15‑day content calendar template
2. Posting strategy aligned to your objective
3. Commenting strategy + DM scripts for leads or visibility

This Is For You If:

1. You’re tired of writing posts that sound fine but do nothing
2. You don’t want to overshare just to seem “authentic”
3. You want people to get what you do, quickly
4. You value structure as much as creativity

This Is Not For You If:

1. You want viral templates without thinking
2. You’re looking for motivation instead of direction
3. You want to copy someone else’s tone