Tarishka brings 7 years of work experience in digital marketing domain; specialization in performance marketing & brand building. She is currently leading Social & App business for 120 countries across the Emerging Markets (India, MENA, Israel, Turkey, South Africa, South East Asia, Thailand and Pacific) at adidas. Prior to adidas, she has worked extensively with a new age Fintech start-up -INDmoney, where she has led Performance & Brand marketing across all biddable platform such as Google, YouTube, Facebook, Instagram, Twitter and a few more, single handedly. In addition to this, she was also responsible for building GTM strategies for bringing high value consumers to the platform, by unlocking analytics and actionable insights. She has been able to drive growth at an exponential pace and has contributed to 6X growth in a span of 15 months. Before this she has worked with Performics, which is a digital & performance media arm of Publicis Media. During this 4-year stint, she has worked with India’s biggest Telco and Fintech brands wiz. Airtel (Mobility & Entertainment) and CRED. She was also a part of CRED’s IPL’21 digital performance marketing team and was responsible for onboarding high value credit card users onto the App. Tarishka has built her expertise in media strategy, app marketing, user acquisition, user retention, app analytics, attributions, biddable platforms and affiliate networks. Tarishka is also privileged to contribute to adidas’ Emerging Markets Diversity, Equity and Inclusion team where we empower voices of cluster teams and foster initiatives such as “Women in Leadership”, embracing diverse cultures and championing inclusivity within the organisation.