I am an entrepreneurial, dynamic, and passionate learner with a broad spectrum of interests. My educational background in business analytics, marketing management, innovation, and consumer behavior did not only provide me with a strong academic background but also empowered me to tackle problems in an analytical and creative way. I am an experienced CRM, Lifecycle, Conversion Rate Specialist, and Growth Hacker with a history of working in the E-commerce and entertainment industry. Skilled in integrating and operating Mar-tech tools such as Salesforce Marketing Cloud, MoEngage, Airship, Oracle Responsys, Adjust, Google Analytics, Mixpanel, and various other tools. I have also worked on creating reporting dashboards and visualizations to analyze the performance of Customer Engagement KPIs. Managing various projects has given me hands-on experience and insights regarding campaign management, merchandising, budgeting, and performance marketing. www.taqinaqvi.com