Preetha is an experienced and seasoned leader, marketer and digital brand strategist, with over 20 years of experience, who has built and run diverse marketing teams, and social and digital programs from scratch across leading global organizations across 20+ markets in Asia Pacific (India, South East Asia and Australia), the Middle East and Africa. She has a proven track record of building successful brands and scaling businesses and has spearheaded critical initiatives, solved complex business problems, and turned high-level, strategic vision into actionable outcomes. She has a proven track record of: - Building successful brands and scaling businesses - Marketing to Gen X, Gen Z and Millennials, youth marketing is her forte! - Build the digital and social blueprint for brands from scratch over the past 10+ years - Content strategy, creation, curation, campaign strategy development and management for social media With a passion for creating unique and memorable experiences for brands, she has now kickstarted her entrepreneurial journey with Mavens 360, a boutique consulting firm aimed at helping leaders and brands build their digital and social presence. In her last role at Twitter, Preetha served as Director and Head of Global Business Marketing, focusing on building the Twitter business brand for Asia Pacific. She was an integral part of the JAPAC leadership council, where she played an instrumental role in defining the growth strategy for the region with the objective of delivering revenue growth for the organisation and value for our customers. Prior to Twitter, she was at Time Warner, Airtel, Apollo Tyres, India Today, and Radio Mirchi wearing many different hats, including Business Development, Sales, Marketing - brand building and brand innovation Preetha has been a mentor for over a decade to young talent and a key member of leading digital, industry forums like MMA India, IMA India and IAMAI. She strongly advocates for women's needs in the workplace; is passionate about inspiring and empowering women to take on leadership positions and is committed to creating a more inclusive and diverse work environment. With her armed forces background, Preetha brings an intimate understanding of various cultural nuances and insights from different geographies, which has greatly contributed to her success in building strong brands.