I create products and offerings that cater to the needs of the 50+ age group. They account for close to 25% of the global population and yet they are one of the most underserved categories. In India alone, this section of society has a count of 200Mn individuals of which more than 30% are digitally savvy. Currently my focus is on building a digital community platform to give older adults a sense of belonging and purpose and thereby address the biggest issue faced by them- that of loneliness and social isolation.