Hello, I am a social media executive by day and content creator by night, spending most of my time analysing 'viral' trends and behind-the-scenes marketing campaigns. Currently, I am pursuing my MA in International Journalism at the University of Leeds. Previously, I worked as a Social Media Associate Manager at VOGUE India, I led the re-launch of Pinterest, resulting in a remarkable 37% month-over-month increase in website users. My role encompassed managing day-to-day activities across various platforms, including Instagram, Facebook, YouTube, Pinterest, TikTok, Threads, and X (Twitter). Along with VOGUE, I have also worked with CNBC-TV18, NDTV Profit (prev. BloombergQuint), and UNESCO New Delhi. Primary areas of experience - Social Media Marketing, Influencer Marketing, Instagram Growth. Content Marketing, LinkedIn and Pinterest Growth Analyst, SEO, WordPress, Blogging, and Brand Building.