Passionate 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 with over 4 years of experience assisting clients in the CPG, healthcare and insurance industries maximize value from SaaS products and services, ensuring high account retention rates working closely with business, product, dev teams to drive account growth. For B2C clients, I’ve led multi-channel campaigns, analyzing channel specific metrics to improve ROI and net revenue. For B2B accounts, I have developed proof of concepts leveraging emerging AI technologies to cross-sell existing accounts and onboard new ones ensuring NPS of 9/10, on-time renewals, revenue growth. Performance Outcomes: - Greater than $800k annual recognized revenue - 3 consecutive Quarterly opt-ins all with NPS of 9/10 - Sustainable adoption levels (usage 68%) despite reduction in Active User count due to orga restructuring - TAT < 24 hours issue Resolution for missing data, adhoc data refresh, data duplicacy issues - 5 successful POC as per success criteria + 3 internal POC setup - in less than 2 days - On-time launch with 48% average adoption - Owned AMP email campaigns and New User Journey for Nykaa Beauty and 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗖𝗧𝗥 𝗳𝗿𝗼𝗺 𝟬.𝟰% 𝘁𝗼 𝟭.𝟮% thereby achieving 𝗼𝗽𝗲𝗻 𝗿𝗮𝘁𝗲𝘀 𝗮𝘀 𝗵𝗶𝗴𝗵 𝗮𝘀 𝟯𝟯% (by suggesting efficient click-worthy Subject lines) - Spearheaded implementation of user automation journeys from scratch for St.Botanica's different triggered events (onboarding, drop-offs, orders, post purchase journeys) that lead to 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗔𝗢𝗩 𝗯𝘆 𝟭𝟱% 𝗮𝗻𝗱 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗼𝗿𝗱𝗲𝗿𝘀 𝗯𝘆 𝟯𝟬% - Optimized communication for Replenishment Journey for St.Botanica by continuous A/B testing with CTR's, content, design, control vs target group reach that 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗿𝗲𝗽𝗲𝗮𝘁 𝗿𝗮𝘁𝗲 𝗯𝘆 𝟰𝟬% - Initiate rich-text formated content for App and Web Push campaigns for St.Botanica's New User Journey that increased 𝗖𝗧𝗥 𝗯𝘆 𝟯𝟱% Other working experiences in : Customer Experience | Customer Satisfaction | User Experience Writing Hands-on Tools experienced: - Data Analytics, Data Engineering: Azure Databricks, Amazon Web Services - API Requests: Swagger, Postman - Knowledge Management, User Documentation: GitBook - Content Creation, Audit: Google Keyword Planner, Hemingway Editor, SEMrush - Campaign Management: Moengage, CleverTap, Mixpanel, Netcore, Contlo, LimeChat - Marketing Analytics: Adobe Analytics, Hotjar, Microsoft Office Suite - Template Whitelisting: Gupshup, Karex, Gamooga - Data Extraction: PostgreSQL - Design: Figma, Zeplin