I’m an avid reader and amateur writer, and over the past five years, I have managed various projects ranging from a co-working space to an early-stage startup incubator, worked in VC in London, and now am working on a product in finance in India. Having reviewed over 3,000 CVs/applications/startup applications during this time and drafted multiple marketing copies, I’ve developed a strong understanding of what works and how to craft compelling narratives for different audiences. This has been incredibly useful in helping students submit their application essays to universities—bringing out the best in their language, story, and impact. It all comes down to crafting a customised narrative and putting everything together a way that is engaging for the reader. I recently helped a close friend apply to the Cornell Tech MBA and Oxford MBA using this approach, and they successfully secured an admit to both! (happy to give their name and reference)