I am a start-up cultured and results-driven brand marketer with over 8 years of experience in building and managing resilient brands for growth and profitability. My core competencies include creative direction, multimedia marketing campaigns, launch strategies, and consumer communication across various channels. Currently, I am leading the brand and marketing for Ultraviolette, India's first EV sports bike manufacturer, and spearheading the launch in European and other key international markets. Before joining Ultraviolette, I accumulated over four years of experience at Dunzo, where I oversaw award-winning marketing and brand initiatives that achieved viral reach, increased user retention, and reduced customer acquisition cost. I also contributed to the growth of Zoomcar, where I launched and expanded the car and cycle rental business across Karnataka.