Learn Performance Marketing from Scratch with Tanu Gupta

This session is designed for anyone who wants to understand how performance marketing actually works—without the jargon.

You'll learn:

• Performance Marketing fundamentals
• Marketing funnel & customer journey
• Google Ads vs Meta Ads vs Amazon Ads
• Search, Display, Shopping & Video campaigns
• Key metrics (CTR, CPC, CPA, ROAS, ACOS, TACOS)
• Budget allocation and optimization basics
• Common mistakes beginners make
• How to continue learning after the session

You'll leave with a structured learning roadmap and resources to continue your journey.

Perfect for: Beginners, MBA students, founders, and anyone curious about digital marketing.