
A strategic and data-driven evaluation of your advertising account (Meta Ads, Google Ads, etc.) to identify inefficiencies, missed opportunities, and key areas for improvement. This involves analyzing past campaign structures, targeting, creatives, tracking setup, budget allocation, and performance metrics like CTR, ROAS, and CPC.
The goal is to provide actionable insights that can enhance your ad performance, reduce wasted spend, and maximize return on investment. Whether you're running ads in-house or with an agency, this audit helps ensure your account is aligned with your business goals and optimized for growth.