Marketing Professional | 6+ Years in Growth Strategy, D2C & B2C E-commerce | Performance Marketing | Google Meta CertifiedPassionate about driving digital-led innovation, I specialize in accelerating brand growth and P&L performance through category development, data-driven insights, and full-funnel digital marketing. With 6+ years of experience, I’ve partnered with leading brands to optimize performance metrics, lead multi-channel campaigns, and generate measurable revenue and GMV growth across major e-commerce platforms.At Accenture, I currently lead e-commerce performance marketing for UK clients—building and managing end-to-end strategies across SA360, Google Ads, and Bing Ads. My focus lies in campaign setup, optimization, analytics, and precise audience segmentation to maximize ROI and efficiency at every stage of the funnel.Core expertise includes: Strategic management and scaling brands across D2C, B2C, and B2B models Advanced campaign optimization using SA360, Google Ads, and Bing AdsCross-market experience spanning APAC, US, and EMEA regionsProficiency in Meta Ads, Performance Max, Shopping, and App CampaignsHighlights:Google Ads Display Certified | IAB Digital Marketing & Media Fundamentals CertifiedSpecial Invitee, Meta Marketing Connect (1 of 190, Delhi NCR)2x Google SMB Summit ParticipantDriven by curiosity and strategy, I combine technology, competitive intelligence, and customer insights to unlock brand growth and measurable impact. I’m passionate about shaping digital-first, performance-led solutions that create real business value. Let’s connect to talk strategy, growth, and the future of performance marketing!