Marketing Specialist  Professionally acclaimed Marketing professional with 21 years of corporate exposure in companies across diverse industries.  Led creative and product launch teams to success from planning to execution.  Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive high marketing campaign response rates and execute successful product/service launches.  Always urged to and handled strategic roles beyond KRA. Part of the core team in numerous critical projects.  Start-up specialist. Like handling multiple challenging roles at once in the initial phase of any organization/department till it is mature enough to be handed over for process based handling.  Planned & led development of numerous strategic business units.